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With
a background in banking and retail sales, Mr. Scheff saw a need for retail
factoring – a new and innovative concept when he first formed his company in
1960. In 1976, with annual sales approaching the $100 million dollar mark,
Citicorp purchased the firm.
His experience in
attracting clients, building relationships and, then, creating successful
promotions made Continental Airlines invite him aboard. In short order, his
good work and work ethic made him their Director of Marketing and Sales.
After nearly 16 years of
flying around the globe to implement promotional programs of his own design,
he retired to Palm Springs, CA to practice his golf game.
However, his time was
soon consumed consulting to banks, entertainment companies, even other
airlines on management, financing, sales and marketing. Nevertheless, he
felt there should be something more.
Then, in 1998, he was
told he had Diabetes.
Happily, he had reason to
again build an organization – one that would implement diabetes-related
programs and directly impact a disease that can compromise one’s life.
Soon, Mr. Scheff became a
member of several diabetes organizations, then President of Eisenhower
Medical Center’s Desert Diabetes Club (at a ‘Top 100 Hospital’, it’s one of
the largest of its kind, in direct contact with thousands of seniors with
diabetes).
At this vantage point, he
saw that the education and the testing of teenagers was over-looked. As a
result, Mr. Scheff created the FDE to pioneer programs in this and other
neglected areas of diabetes care.
From these efforts, and
his frequent radio, TV and newspaper interviews, he brought real attention
to the early and epidemic development of Type II Diabetes.
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Mr. Sherm Scheff,
Founding Director